Flo Period & Ovulation Tracker
Built for: women / people menstruating · 77M monthly users
Flo is the dominant period tracker — #1 by market share, 77 million monthly active users, $275M revenue. It is excellent at what it does: helping women understand their own cycle with clinical-grade predictions and health insights. In October 2023 it launched Flo for Partners, which is the closest any competitor has come to Yuni's territory.
Flo for Partners works like this: she shares a code, you install Flo, and you get a read-only calendar view plus daily "story cards" about what she might be feeling. The framing is almost entirely fertility and TTC (trying to conceive) — it explains when she's ovulating, not how to show up for her during PMS. You cannot use it independently; the partner experience requires her to be an active Flo subscriber and invite you in.
On privacy: in 2021, the FTC settled with Flo for sharing intimate health data — menstrual dates, pregnancy status, fertility intentions — with Facebook, Google, and other ad platforms, despite explicit privacy promises to users. Flo was required to notify all affected users and have third parties destroy the data. Their "Anonymous Mode" launched afterward is a PR response, not a privacy-first design.